Strengthening Commercial Services Portfolio Performance

Built on Huron’s legacy in healthcare and expanded through proven commercial and growth expertise, we support private equity backed organizations as they improve operations, increase access, and accelerate measurable value creation.
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Purpose-built support for healthcare investors and operators

Healthcare portfolios face a unique mix of pressures. Rising labor costs, shifting patient expectations, payer mix challenges, regulatory complexity, and increased digital adoption all require leadership teams to execute quickly and with precision. Huron helps private equity backed providers, payers, life sciences companies, and technology platforms navigate these challenges with targeted operational and commercial improvements.
Our focus is practical, data-driven, and measurable. We work closely with management teams to increase EBITDA, improve clinical and operational efficiency, expand patient access, and strengthen commercial performance within the first year.

Healthcare Operations & Performance

  • Clinical operations redesign
  • Patient access improvements
  • Staffing model evaluation
  • Practice efficiency and site-level performance

Payer and Revenue Cycle Optimization

  • Front-end revenue cycle assessments
  • Eligibility, benefits, and authorization improvements
  • Charge capture and coding reviews
  • Denial reduction programs
  • Financial performance dashboards
  • Payer contracting strategy

Commercial Growth for Healthcare Businesses

  • Market and service line growth planning
  • Patient acquisition and retention programs
  • CRM and RevOps redesign
  • Referral source engagement
  • Healthcare-specific demand generation

Organizational Readiness for PE Ownership

  • Post-close integration support
  • Operating cadence and KPI structure
  • Leadership alignment
  • Margin improvement roadmaps
  • Provider productivity and compensation planning
  • Cross-functional process clarity

Talent Attraction, Retention, and Workforce Development

  • Talent acquisition strategies for clinical and non-clinical roles
  • Workforce planning based on demand, specialty mix, and utilization
  • Leadership development programs for managers, directors, and clinical leads
  • Succession planning and readiness assessments
  • Culture and engagement initiatives that reduce turnover
  • New hire onboarding frameworks that accelerate time to productivity
  • Provider and staff experience improvements that lead to better patient outcomes
”Huron helped our leadership team uncover the real constraints holding the business back. The combination of healthcare expertise and commercial depth made it possible to improve access, lift margins, and accelerate results much earlier than expected..”
Managing Partner, Healthcare Private Equity Fund

The Team

Deep healthcare experience. Proven private equity impact.
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Craig Deao, MHA

Managing Director, Strategy & Organizational Transformation

Healthcare operator with deep experience in clinical operations, workforce performance, and leadership alignment. Brings an MHA background and decades working directly with providers to improve quality, access, and efficiency.

Mark Johnson

Senior Partner

Mark has over 25 years of experience helping organizations create new growth strategies, navigate industry disruption, build innovation capabilities, and manage corporate transformation. As a cofounder and leader at Innosight, he has advised companies in the automotive, healthcare, aerospace, enterprise IT, energy and consumer packaged goods sectors, to name a few. He has also advised Singapore’s government on innovation and entrepreneurship.

Ricky Nieto

Managing Director, Performance Acceleration

Leader in performance acceleration with a focus on healthcare services organizations undergoing rapid change. Ricky helps teams uncover operational inefficiencies, improve utilization, and build clear roadmaps aligned to investor expectations.

Jon Pielak

Strategic Advisor - Commercial Excellence

Commercial strategist specializing in healthcare SaaS, health tech, and multisite provider groups. Jon builds modern commercial engines across digital, demand generation, brand positioning, and RevOps to support EBITDA-focused growth.

Penelope Elbash

Managing Director, People

Penelope has more than a decade of experience collaborating with healthcare leadership teams to improve accountability in order to enhance patient care and organizational outcomes. She has worked with organizations across care settings, from critical access hospitals to large health systems, to establish and align metrics around leader accountability.

Ricky Nieto

Managing Director, Performance Acceleration

Leader in performance acceleration with a focus on healthcare services organizations undergoing rapid change. Ricky helps teams uncover operational inefficiencies, improve utilization, and build clear roadmaps aligned to investor expectations.

The Process

Built on Huron’s legacy in healthcare and expanded through proven commercial and growth expertise, we support private equity backed organizations as they improve operations, increase access, and accelerate measurable value creation.

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Stabilizing Operations and Improving Access for a Multisite Specialty Care Provider

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Situation
A fast-growing multisite specialty care group was experiencing increasing patient wait times, inconsistent scheduling practices, and declining provider utilization across locations.
What We Delivered
  • Standardized scheduling and patient access processes
  • Redesign of provider templates and onsite workflows
  • Capacity modeling and throughput analysis
  • KPI dashboards and operating cadence for site leaders
  • Clinical operations assessment across sites
Patient wait times

- %

Improved access through standardized scheduling and workflow redesign.
Time to Impact

days

Critical access and scheduling improvements implemented and showing measurable results within four months.
Operating Margin Lift

+ bps

Reduced bottlenecks, better provider utilization, and improved throughput contributed directly to early EBITDA gains.

Modernizing Commercial Strategy for a Healthcare SaaS Platform

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Situation
A healthcare technology company serving ambulatory providers needed to strengthen its commercial engine. The team was facing inconsistent lead quality, unclear product positioning, and operational bottlenecks in the sales process that slowed growth and increased acquisition costs.
What We Delivered
  • Updated ICPs and refined segmentation based on provider size and specialty
  • Modernized messaging and value propositions tied to clinical and financial outcomes
  • CRM cleanup and RevOps redesign to streamline handoffs
  • New digital experience aligned to the buyer journey
  • Targeted outbound and inbound demand generation programs
  • SDR and AE enablement to improve productivity
Pipeline Quality Improvement

+ x

Improved access through standardized scheduling and workflow redesign.
Time to Revenue Impact

days

Early growth indicators strengthened within the first quarter as RevOps changes and new campaigns began generating higher quality leads.
Customer Acquisition Cost Decrease

- %

More efficient targeting, RevOps cleanup, and higher quality demand reduced CAC while increasing conversion efficiency.

Have any question regarding our process? Get in touch now

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